I found the prototype page of the upcoming PLoS One. It goes by the subtitle of Open Access 2.0 and according to the webpage it will try to change a lot of things about science communication.
Later this year, PLoS will launch PLoS ONE.
* A peer-reviewed publication that publishes all rigorously performed science
* A vibrant online forum that encourages scientific dialogue and debate
* A "hassle-free" process that gets your work online within weeks
