It seems that the emperor has no clothes:
The utility of ontologies has been clearly demonstrated in several biological domains (e.g., Gene Ontology). However, within biology, the enthusiasm for ontologies has been accompanied by a general lack of awareness of what exactly ontologies are and how to use them.
This is from another Semantic Web related Nature article: Are the current ontologies in biology good ontologies?, via Julio Bonis. The point the authors are trying to make is that many of the current bio-ontologies are poorly designed and are therefor unsuitable for use in knowledge sharing applications and automated reasoning (i.e. Semantic Web). They put the MGED microarray ontology under the microscope, finding many inconsistencies.

