Some DNA hype left

Yes, I know bioinformatics is not really a hype anymore (With the exception of India. [Why?]). However, DNA is still good enough to somehow get linked with the common Web frenzy (in its current version, hype2.0), in a strange weekend art project that doesn't distinguish between "DNA" and "agarose gel": It displays a website in the form of a gel. Huh?
As admitted by the author his inspiration is worse: A company that turns your DNA into a big gel-image that you can hang up on your wall. Can't help it, this just sounds so 2001!